When Is Failure Not Failure?

Why, when it is "deferred success", of course! An article by Arthur Spielgelman describes the top ten new euphemisms at use on our politically correct age.

LOS ANGELES (Reuters) - In 2005, some people wanted the word "brainstorming" replaced by "thought shower" so as not to offend people with brain disorders, and they also wanted "deferred success" to replace "failure" so as not to embarrass those who don't succeed.

Both phrases appear on a tongue-in-cheek list released on Thursday of the year's most politically correct words and phrases issued by Global Language Monitor, a nonprofit group that monitors language use.

The phrase that topped this year's list was "misguided criminals," one of several terms the British Broadcasting Corporation used so as not to use the word "terrorist" in describing those who carried out train and bus bombings in London that killed 52 people in July, according to Paul JJ Payack, the head of Global Language Monitor.

He added, "The BBC attempts to strip away all emotion by using what it considers 'neutral' descriptions when describing those who carried out the bombings in the London Tubes."

According to the article, here are the top eight entries on the list:

1) misguided criminals
2) Intrinsic aptitude
3) thought shower (instead of brainstorm)
4) la racaille
5) Out of the mainstrem
6) Deferred success
7) Womyn
8) Common Era (instead of Anno Domini, A.D.)

George Orwell would be proud.